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Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, acai and superfruit bowl chains, has opened in Burbank, California, increasing the brand’s Los Angeles County footprint to seven locations. The restaurant is owned and operated by franchisee Petros Hovhannisyan, who is embarking on his franchise journey with Juice It Up! and plans to expand the brand’s presence further throughout Los Angeles’ San Fernando Valley. Located at Plaza del Sol near the Hollywood Burbank Airport, Juice It Up! is now serving its full menu of deliciously flavorful and fresh-squeezed raw juices, blended-to-order smoothies and açaí and superfruit bowls to locals and visitors alike.