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Dive Brief:
Hilton’s Curio Collection debuted in San Francisco with the opening of Trimbri Hotel San Francisco, Hilton announced Monday. 
The 236-room hotel in San Francisco’s Mid-Market neighborhood features conceptual design by global firm Bjarke Ingels Group and New York’s Handel Architects. California’s Group I and New Ceremony developed the property. 
Curio is one of a handful of conversion-friendly brands driving portfolio growth for Hilton. The company signed a record 15 Curio Collection hotels in the third quarter of 2024 alone.