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A national analysis in February found that metro Atlanta ranks third in the U.S. “boom” of build-to-rent housing, and that trend shows few signs of petering out. 

The latest company to dip toes in the BTR zeitgeist is Crescent Communities, a Charlotte-based developer that’s been building trendy, mixed-use apartment complexes in hot intown Atlanta neighborhoods such as Buckhead and Old Fourth Ward for years. 

Crescent officials announced Thursday they've closed on acreage in Lawrenceville, Gwinnett County's growing county seat, to build the company's first BTR community (non-apartments) in metro Atlanta.