/

|

Alcoholic beverages have very much been part of Shake Shack’s DNA from the beginning, according to chief development officer Andrew McCaughan.

He started with the brand 15 years ago, back when there were just two stores. The executive remembers the early days at Madison Square Park in New York City, a unit that sold alcohol and had a partnership with Brooklyn Brewery to make the Shackmeister Ale. Drinking beer and eating a Chicago dog or Shack Burger “was always fundamental to the brand and the experience,” McCaughan says.