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Key Points
The Virgin Hotel Chicago, acquired by Accelerated Assets for $77.4 million, will be converted into a Sports Illustrated–branded urban resort by Travel + Leisure.
This conversion will offer 250 timeshare units with flexible, points-based ownership options, with sales starting early next year and construction completing in late 2026.
The project represents a rare venture into urban timeshares and will feature sports-inspired decor, a coffee shop, a restaurant, and a sports bar, potentially benefiting from a Class L landmark tax incentive until 2027.