Bourbon speakeasy, 1933 Society, to open beneath White Lodging’s Hotel Distil, Autograph Collection

  • 4/1/2026

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Louisville Business First

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Highlights
The 1933 Society speakeasy opens May 5 beneath Hotel Distil on Whiskey Row.
Chicken Cock Whiskey rebranded its NuLu speakeasy as The Coupe in March.
Brenna Peters is opening Secret Recipe bakery with a hidden-door speakeasy called Sole.

Marriott (Nasdaq: MAR)
Jennifer Connell | VP, Global Brand Leader-Autograph Collection & Tribute Portfolio
White Lodging
Eric Stone | VP, Investments, Development & Asset Management

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