Magnolia Bakery opens first Louisville location in NuLu at Zyyo-developed, Zen NuLu

8/18/2026

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Louisville Business First

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• Subcategory: Retail: Restaurant

• Tag: Expansion | Lease

• Additional Filters-Subcategory: Retail: Bakery, Retail: Restaurant-QSR

• Additional Filters-Tags: Retail: Franchise

Highlights
Magnolia Bakery opened its first Louisville location in NuLu on Market Street.
Alex Nessenthaler, a former fashion executive, invested about $700,000 to launch the franchise.
The brand operates about 50 locations worldwide with 10 stores in the United States.