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Marriott International is prioritizing its branded residences growth, unveiling Monday enhanced benefits for its newly integrated owner recognition platform, ONVIA. 
The benefits, including preferred hotel room rates for owners and the opportunity to earn exclusive experiences, come as Marriott boosts its branded residences pipeline. Currently, the hotel company has 138 open residential locations and a pipeline of 123 projects worldwide. Some 76 are open and 35 are in the pipeline in the U.S. and Canada. 
In January, CBRE forecasted that hospitality companies will look to capture more customers and build brand loyalty by integrating residential assets into branded hotels. Marriott is one of several industry players focusing on growth in the residential space.