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Dive Brief:
Midscale extended stay brand YourSpace broke ground on its inaugural hotel in Chesapeake, Virginia, parent company YourSpace Partners announced Monday. 

The new brand aims to offer a “reimagined experience” for guests requiring longer-term stays, offering modern amenities like in-room washers and dryers, among others, the company detailed in a release. 

Additional YourSpace hotels are planned to launch within the next year. The brand enters the competitive extended stay segment, in which major hotel players like Marriott and Hyatt are also growing new midscale brands.