Hilton, IHG Hotels & Resorts, Choice Hotels and Marriott are 4 conversion-focused hotel brands expanding in 2024

8/2/2024

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Hotel Dive

• Subcategory: Hospitality: Hotel

• Tag: Adaptive Reuse | Conversion | Expansion | Strategy

• Additional Filters-Tags: Conversion: Office-to-Hotel

• Company: Marriott (NASDAQ: MAR), Hilton (NYSE: HLT), Choice Hotels International Inc. (NYSE: CHH), IHG Hotels & Resorts (NYSE: IHG)

Major hotel players Hilton, IHG Hotels & Resorts, Choice Hotels International and Marriott International all attributed their Q1 2024 pipeline growth, in part, to hotel conversions. The companies have each recently launched conversion-friendly brands to keep up with demand — and have ambitious growth plans for their respective flags.