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Dubbed Elevate Ace, CEO John Venhuizen on Thursday said the home improvement retailer plans to invest over $1 billion to add the concept to its new and existing stores over the next five years.

Key changes include adding store-in-store brand showrooms; new product assortments; a flagship store model featuring an outdoor space with a live goods display; and enhanced customer service.

“[We] wanted to create more than just a space where customers could come shop but a space in which they could connect,” Dale Fennel, the company’s vice president of merchandising, said in an interview with Retail Dive. “We think that Elevate Ace is a fundamental change in our store model.”