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Before Beto Guajardo accepted the position of Blaze Pizza CEO in January 2023, he went on his own national tour visiting restaurants incognito. 

He was met with a high degree of inconsistency in execution and employee pride, and consequently, customer experience. His first impression was that he had a golden opportunity to improve the quality that Blaze had previously promised customers in each of its locations. 

“When I first showed up to Pasadena, I inherited a team that was hungry for success and they really wanted to get back on to that track of growth that they had experienced pre-COVID, pre-2018,” Guajardo says. “However, they were lacking what I would call big-picture opportunities, big ideas.”