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OYO made headlines this week when it announced its $525 million buy of G6 Hospitality, the company behind the iconic Motel 6 brand, from Blackstone Real Estate. But it’s not the first time the India-based hospitality technology provider has gained national attention in the U.S. 

Founded in 2012, OYO drew eyeballs in 2019 when it was valued at $10 billion — and again three years later when that valuation was slashed to under $3 billion by Japanese conglomerate SoftBank, the company’s largest investor, after ambitious expansion plans didn’t pan out, according to TechCrunch. 

As of 2024, OYO, under parent company Oravel Stays, currently operates 320 hotels in the U.S., according to Blackstone. And G6 Hospitality — which operates some 1,500 hotels across its Motel 6 and Studio 6 brands in the U.S. and Canada — will meaningfully expand that number.