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With its expansion into the midscale space after acquiring City Express last year, Marriott knew it was seeking a new kind of customer. That also meant the world’s largest hotel company needed to create a new kind of hotel.

When asked about what the company has learned from that experience, Diana Plazas-Trowbridge, SVP and global brand leader, Select Brands for Marriott International, said it might be more about what the company has unlearned.