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Choice Hotels International grabbed B2B and B2C headlines with its Oct. 3, 2024, relaunch of Radisson Individuals in the Americas. But it’s the backstory on how this upper-upscale soft brand is leveraging the intersection of consumer and owner/developer demand for highly curated experiential hotels that is making news in the hotel investment community.

Radisson Individuals offers hotel owners and developers white-space growth opportunities in a red-hot market niche: upmarket full-service boutique and independent hotels that use bold design rooted in local culture, immersive regionally inspired F&B, wellness amenities and outstanding service to spark the thrill of exploration, delivering unique experiences at every turn. Catering to guests' innate curiosity for the untold stories of the brand's hotels, and their destinations, have to offer, these properties “stand out in a sea of sameness.”