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Data center REIT Equinix is fundamentally rethinking its approach to where and how it builds new data centers. Facing record demand but with growing headwinds making it harder than ever to build new data centers quickly, the world's largest digital infrastructure provider says it plans to consolidate much of its future data center development on massive, multi-purpose campuses in primary markets. This new strategy, outlined by Equinix leadership in its third-quarter earnings call Wednesday evening, marks a significant departure for a firm pursuing dozens of data center builds in 35 different markets.