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Knightvest Capital, a vertically integrated multifamily investment firm, released today the results of the company’s second annual survey measuring multifamily renter sentiment. The survey provides insights into the rent-versus-buy decision, including the surprising shifts in attitude toward homeownership.

“Our survey shows a fundamental shift in how people think about homeownership. For many, renting is no longer a temporary stop but a preferred, long-term lifestyle choice that offers flexibility and community—something we expect to continue shaping the market in the coming years,” said David Moore, Knightvest founder and CEO. “These findings have important implications for the multifamily industry going into 2025: as people stay in apartments longer, investments in quality, service, and location are increasingly important.”