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Dive Brief:
Marriott International acquired the Postcard Cabins brand, formerly known as Getaway Outposts, adding 29 properties with more than 1,200 cabins across the U.S. to its portfolio, the hotel company announced Thursday. Simultaneously, Marriott executed a long-term agreement with outdoor-focused accommodations provider Trailborn to bring its collection of hotels under the Marriott flag. 
With the deals, Marriott aims to offer guests more traditional and alternative accommodation choices in “nature-forward destinations, where consumers have shown growing interest in being immersed in nature without sacrificing comfort,” according to the company. 
Marriott intends to launch an outdoor-focused collection in 2025, anchored by the two deals. With this expansion, Marriott follows in the steps of competitors Hilton and Hyatt, which each inked outdoor-centric brand deals earlier this year.