Report: Crumbl Explores Potential Sale; approximately 1,100-unit chain seeks a $2 billion valuatio

  • 1/14/2025

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Crumbl is reportedly considering a sale that could value it at roughly $2 billion, according to Reuters.

The publication said the dessert giant is working with investment bank North Point on a sales process and that private equity firms may be interested. Crumbl wants a valuation 10 times its annual EBITDA, which is around $150 million.

Over eight years, the chain has grown to nearly 1,100 shops in the U.S., Canada, and Puerto Rico. It quickly became the largest cookie chain in North America.

Crumbl Cookies
Jason McGowan | Co-Founder

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