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Earlier this year at Potbelly’s System Summit—where the chain brings together all of its franchisees to share important internal updates—CEO Bob Wright couldn’t help but feel energized by the crowd.

He looked across and saw a “superb group of folks” fully dedicated to growing their business and expanding the Potbelly name at the same time.

Last year, Potbelly opened 23 units in 10 states, 18 of which came from franchisees. The fast casual also added 115 new franchise shop commitments to its pipeline. The chain ended 2024 with 442 shops—346 company-operated and 96 franchised.