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Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well.

It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and workplace. However, with digital sales ramping up in recent years—accelerated by the pandemic—this idea hasn’t received as much attention. But Niccol says it’s as needed as it ever was.

“We have a lot of work to do to ensure every Starbucks provides that experience, all for the price of just a cup of coffee with a free refill,” Niccol said during the chain’s Annual Meeting of Shareholders.