How El Pollo Loco is Reigniting Growth with Innovation and New Brand Vision

  • 3/13/2025

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QSR Magazine
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El Pollo Loco is working through a turnaround. However, CEO Liz Williams wants to be clear about what kind of turnaround this is.

To start, the food doesn’t need to be fixed or improved. El Pollo Loco’s menu—signature fire-grilled citrus-marinated chicken, tacos, burritos, salads, guacamole, and salsas prepared daily by hand—earns high-quality scores and accolades that place the chain ahead of other QSR players.

El Pollo Loco (Nasdaq: LOCO)
Tim Welsh | Chief Development Officer

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