Franchise Group to sell Vitamin Shoppe, new owners planning hundreds of store upgrades

  • 4/18/2025

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Franchise Group is selling one of its retail chains with 650 stores nationwide to private equity firms Kingswood Capital Management and Performance Investment Partners.

The deal for Secaucus, New Jersey-based The Vitamin Shoppe is expected to generate roughly $193.5M for Delaware-based Franchise Group, CoStar reported. The deal is expected to close this quarter.

The Vitamin Shoppe sells vitamins and minerals, nutritional supplements and homeopathic remedies. It stocks roughly 700 brands as well as proprietary brands such as Vitamin Shoppe, True Athlete and BodyTech.

Franchise Group (Nasdaq: FRG)
Jason Mattes | VP, Franchise Development, Vitamin Shoppe, Pet Supplies Plus, American Freight, Buddy's Home Furnishings, Wag n Wash

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