Marriott International to acquire CitizenM for $355M; to bolster Marriott’s global expansion in the select-service lifestyle segment

  • 4/28/2025

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Marriott International will acquire the Netherlands-based CitizenM hotel brand for $355 million, the company announced Monday. 

The acquisition is intended to accelerate Marriott’s global expansion in the select-service and lifestyle lodging segments, according to the company. Once approved by regulators, the move will add 36 select-service lifestyle hotels in the U.S., Europe and Asia Pacific to Marriott’s portfolio, as well as three under-construction hotels when they open in 2026. 

Marriott (Nasdaq: MAR)
Diana Plazas-Trowbridge | SVP & Global Brand Leader, Select Brands
citizenM Hotels
Meindert Jan Tjoeng | Managing Director Development & Investment
Marriott (Nasdaq: MAR)
Karen Finberg | Chief Franchise Officer
Marriott (Nasdaq: MAR)
Noah Silverman | Chief Development Officer

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