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Dive Brief:
Just months after all BuyBuy Baby locations shuttered, Beyond Inc. plans to reestablish the banner’s brick-and-mortar footprint: one store, likely in Nashville, has been authorized “to be opened and tested,” Executive Chairman and Principal Executive Officer Marcus Lemonis told analysts Tuesday.
Beyond struck an optimistic note despite its report the same day that Q1 net sales plunged nearly 40% year over year to $231.7 million, the result of eliminating underperforming SKUs. Its number of active customers — unique customers making a purchase in the previous 12 months — dropped 21%, but average order value rose over 12%.
The company “believes it is less than 60 days from transitioning out of restructuring and into revenue growth” and pointed to improved Q1 margins and profitability, per its press release. Gross margin expanded 560 basis points to 25.1% and net loss narrowed 46% to $40 million.