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As the brunch category grows increasingly competitive, Louisville, Ky.-based Biscuit Belly stands out with two key differentiators: its fast-casual format, unlike the typical casual-dining breakfast concepts, and a menu centered around Southern biscuit sandwiches instead of conventional pancakes and omelets.

Husband-and-wife team Chad and Lauren Coulter started their careers as pharmacists and founded Biscuit Belly in 2019 after first venturing into restaurant ownership with a tapas concept. Over the past six years, Biscuit Belly has grown to 14 locations — adding four in 2024 alone — with six more in the pipeline.