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Dive Brief:
M2G Ventures launched a dedicated hospitality vertical, the Fort Worth, Texas-based real estate investment and development firm announced Tuesday. Crescent Real Estate exec Chris Hanrattie was named managing director, head of hospitality to lead the effort.
The vertical will focus on hospitality projects where the company believes it can drive RevPAR growth and improve operational efficiency, according to the announcement. 
M2G Ventures co-founder Jessica Essl told Hotel Dive that while the company will continue to pursue investments in its core markets across Texas, M2G is also targeting “high-growth markets across the Sunbelt as we expand our geographic footprint.”