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Highlights
BWH Hotels has expanded its design-driven boutique hotel brand, Aiden, with new openings across North America, Asia-Pacific and Europe, according to a news release. 
Growing the brand’s U.S. footprint, in particular, BWH recently opened Aiden by Best Western Sacramento Downtown in California and Aiden by Best Western Kansas City Downtown in Missouri. Other brand properties recently debuted in Germany and Thailand, per the release. 
Additional Aiden openings are scheduled for the remainder of 2026, including in Denver; Tempe, Arizona; and Pullman, Washington. The brand’s expansion comes as travelers seek hotels with “personality, a sense of discovery and a connection to the destination,” Brad LeBlanc, senior vice president and chief development officer at BWH Hotels, said in a statement.