Marriott development execs talk new US midscale brand Project Mid-T

  • 6/5/2024

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Marriott International is continuing its push in the U.S. midscale segment — but this time with a transient, conversion-focused brand. The company announced the new brand, under the working title Project Mid-T by Marriott, at the NYU International Hospitality Industry Investment Conference on Monday. 

Marriott (Nasdaq: MAR)
Noah Silverman | Chief Development Officer

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