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In November 2022, Airbnb launched a landlord partnership dubbed Airbnb-friendly apartments that would allow tenants in participating buildings to list their apartments on Airbnb, with landlords getting a cut. It enlisted some of the biggest U.S. owners of apartments, including Greystar, Equity Residential and Starwood Capital Group, and launched with 175 buildings in 25 markets. The program has more than doubled in size in the 17 months since it launched, scaling to more than 400 buildings and roughly 130,000 units, Airbnb Global Head of Real Estate Jesse Stein said in an interview.