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Long John Silver’s president Nate Fowler knows it isn’t a secret he and his team took on a turnaround opportunity when he joined a year and a half ago.

As the roughly 500-unit brand approaches its 55th anniversary in August, it continues to explore strategies to elevate an “old-line brand that had some image issues,” the executive says. Three main priorities have been improving assets, upgrading technology, and transforming unit economics for franchisees. All of Long John Silver’s decisions today are about making it an attractive concept in the marketplace, Fowler says, particularly since it still holds the distinction as one of the biggest seafood players in the U.S.