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Dive Brief:
The newest location for lifestyle brand Graduate Hotels has opened its doors in Princeton, New Jersey, according to Hilton. 
The college-town focused hotel chain renovated a historic former dormitory across the street from what is now Princeton University’s campus. The 180-room property features nods to the university’s history and a Princeton Tigers orange-and-white color scheme throughout. 
Hilton is expanding the brand amid its broader lifestyle push after acquiring Graduate earlier this year. Former Graduate Hotels President Kevin Osterhaus now leads Hilton’s lifestyle portfolio growth as the company’s newly appointed president of global lifestyle brands.