Luxury Japan Hot Springs Brand, Hoshino Resorts, to Open First US Location in New York

  • 10/17/2024

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Bloomberg

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Hoshino Resorts, a 110-year-old company famed for its luxury hot springs hotels in Japan, will open its first resort location in the continental US in a small New York town.

The hotel operator plans to build a luxury resort with up to 40 rooms in Sharon Springs — a 3.5 hour drive from New York City — that will open by 2028, according to a statement on the company’s website. The announcement was accompanied by a photo of Chief Executive Officer Yoshiharu Hoshino next to a town sign.

Hoshino, the fourth generation in his family to run the company, had made it his personal goal to bring Japanese hot spring resorts, also known as onsen ryokans, to North America, provided there was a natural hot spring source.

Hoshino Resorts
Yoshiharu Hoshino | CEO

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