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Potbelly, the iconic neighborhood sandwich shop, announced a new location opening in New York City. The new shop is set to open on Tuesday, December 10, at 333 7th Ave, on the northeast corner of 7th Ave and 29th Street in Midtown Manhattan.

Situated among tens of thousands of citygoers, tourists, a vibrant workforce and retail businesses, the new shop is well positioned to service heavy foot traffic daily with its proximity to iconic landmarks like the Fashion Institute of Technology, Madison Square Garden and Penn Station—the busiest train station in the Western Hemisphere.