Hyatt converts NYC hotel to Unbound Collection; James NoMad Hotel is now the Hotel Seville NoMad, and a property refresh is adding more guest experiences and a new lobby bar

4/2/2025

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Hotel Dive

• Subcategory: Hospitality: Hotel

• Tag: New Brand | Renovation

• Additional Filters-Tags: Historic

• Company: Hyatt Hotels Corp (NYSE: H)

Hyatt Hotels has added the former James NoMad Hotel to its Unbound Collection under the new name Hotel Seville NoMad, Hyatt announced Tuesday. The newly rebranded hotel will undergo a property refresh that will restore the hotel to its “20th century grandeur,” adding a new lobby bar and amenities inspired by the historic building’s past.