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Dive Brief:
The Blockade Runner Beach Resort in Wrightsville Beach, North Carolina, will undergo a renovation and rebranding to Trailborn Surf & Sound, outdoor-centric hotel brand Trailborn announced this week in a release obtained by Hotel Dive. 

The hotel will see comprehensive upgrades to the lobby and common areas, guest rooms and bathrooms, indoor and outdoor dining areas and meetings and events spaces, all designed to offer a better guest experience, according to Trailborn. The hotel will remain open throughout the transition, becoming a Trailborn boutique hotel in 2025 following the project’s completion. 

With the hotel, Trailborn expands its nationwide portfolio, which includes another North Carolina hotel that opened last month. The brand is among other hotel players focusing on outdoor and experience-based accommodations sought after by travelers.