Topgolf tees up new entertainment venture at Northwood-owned The Ballantyne, a Luxury Collection Hotel, Charlotte

7/24/2025

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Charlotte Business Journal

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• Subcategory: Hospitality: Hotel, Retail: Amusement-Entertainment

• Tag: Lease | Strategy

• Additional Filters-Subcategory: Hospitality: Luxury, Retail: Music-Sports-Entertainment-Venue-Stadium

• Additional Filters-Tags: Hospitality: Franchise

• Company: Marriott (Nasdaq: MAR), Topgolf , Northwood Investors

Story Highlights
Topgolf plans to launch Dunbar Social at The Ballantyne hotel in September.
The 9,200-square-foot venue will offer golf simulators, interactive games and chef-driven dining.
This is Topgolf's third venture here — but the first Dunbar Social in a North Carolina hotel.