Marriott to open first branded apartment rental property in Cleveland; W Cleveland is slated to offer roughly 200 hotel rooms alongside 227 branded apartment units available for rent

Hospitality

|

Hotel Dive

• Subcategory: New Brand, New Construction

• Tag: Hospitality: Apartment-Hotel | Hospitality: Branded Residences | Hospitality: Luxury | Hospitality: Serviced Apartment | MF: Highrise

• Additional Filters-Subcategory: Hospitality: Chain Management

• Additional Filters-Tags: Marriott (Nasdaq: MAR)

Highlights
Marriott International is set to open its first branded apartment rental property at the previously announced W Cleveland, Marriott spokesperson Maggie McNerney confirmed to Hotel Dive.
As part of Marriott’s W Hotels brand, W Cleveland is slated to offer around 200 hotel rooms as well as 227 branded apartment units that will be available to rent, per Marriott. The property will also feature amenities available to both hotel guests and tenants.
This concept is different from other W Hotels properties, which offer hotel rooms alongside for-sale condo units. Marriott has been strategically expanding its branded residences portfolio in recent years, but this move marks uncharted territory for the company.