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The formerly ubiquitous home goods brand relaunched its first store in Brentwood, Tennessee, on Friday with a new name: Bed Bath & Beyond Home. Parent company The Brand House Collective converted a store from one of its other brands, Kirkland's Home, into the new Bed Bath & Beyond Home.

Six more conversions to the Bed Bath & Beyond brand are on tap in the Nashville market, chosen because of their proximity to the corporate headquarters of The Brand House Collective. The company could expand that to 75 more locations nationally through next year, depending on the results of the initial wave, CNBC reported.