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Dive Brief:
Love’s Travel Stops & Country Stores is adding Whataburger to its list of franchised QSRs, with plans to open its first of the burger joints later this year, President Shane Wharton said during a press conference last Wednesday.
During the conference, Wharton said that the Whataburger will be adjacent to a Love’s travel center in Texas and is expected to open by the end of 2025. In a separate statement to C-Store Dive, a Love’s spokesperson confirmed that the company’s first Whataburger will be at its lone travel center in San Antonio and is scheduled to open in late summer or early fall.
Restaurant partnerships are essential to Love’s business, as the company expects to surpass 1,000 total QSRs across its travel center network by the end of 2025, Wharton said.