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Dive Brief:
Marriott International’s luxury W Hotels brand unveiled W Austin in Texas following a multimillion-dollar renovation that incorporated music-themed design elements and enhanced food and beverage offerings, the hotel company announced in a release. 
The renovation created “a music-centric entertainment hub for locals and visitors alike,” according to President and CEO of Ryman Hospitality Properties Mark Fioravanti. The project was completed in collaboration with Ryman Hospitality Properties subsidiary Opry Entertainment Group, which is also behind Nashville’s Grand Ole Opry music venue and the Austin City Limits music festival. 
The debut of the revamped W Austin follows a multiyear brand evolution of W Hotels aimed at redefining its “signature, untraditional approach to luxury,” brand leader George Fleck said in an October statement. W Hotels is actively expanding nationwide.