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Creation is leading a team that received the green light from the McKinney City Council for a $1.3 billion development called Long Branch. Other partners include Horizon Capital Holdings and Vaulter. The venture includes housing, retail, office space, specialty grocery stores, and hospitality at the northwest corner of US 75 and the future 380 bypass.

The 155-acre mixed-use development, with 80 acres slated for active development, will unfold over the next decade. Long Branch will be developed in four tracts, each contributing to a mix of residential, commercial, and hospitality uses. The master plan includes approximately 1,600 multifamily homes, 135,000 square feet of retail anchored by a 65,000-square-foot grocer, a 318,600-square-foot office campus with two six-story buildings, a 100-room hotel and a five-story, 910-space structured parking garage.