Dine Brands, Fuzzy’s Taco Shop, pilots new hospitality-driven model in Sugar Land, TX with Fuzzy’s Tacos and Margs

  • 6/19/2025

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Retail & Restaurant Facility Business
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Fuzzy’s Taco Shop has shaken things up in the Houston area with the grand opening of its newest location in Sugar Land, called Fuzzy’s Tacos and Margs, on June 16, 2025. The restaurant marks a new offering for the brand, debuting a fresh dining experience with full-service hospitality, digital innovations and a menu refresh.

Unlike traditional Fuzzy’s locations where guests order at the counter and collect their food at a pickup window, the Sugar Land restaurant will offer tableside service. Guests will be welcomed to take a seat and a ‘Tacotender’ will come take their orders, all while enjoying the brand’s signature laid-back vibes.

“We’re excited to pilot this new model that puts hospitality front and center while simplifying the overall experience for our guests,” says Patrick Kirk, president of Fuzzy’s. “Sugar Land is helping us find that sweet spot between fast casual and full-service, with a streamlined menu, bold new taco creations and a margarita lineup that puts our bar front and center.”

Dine Brands Global Inc. (NYSE: DIN)
Paul Tripodes | VP, Franchise Development

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