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Dive Brief:
Kroger plans to invest about $160 million to open four new stores under its Kroger Marketplace banner in the Dallas-Fort Worth area, a company spokesperson confirmed in an email on Wednesday.
The first of the new locations is scheduled to debut in the Bonds Ranch section of Fort Worth this fall, with stores in the cities of Little Elm and Anna and in Sendera Ranch, a residential community in the Fort Worth area, to follow.
The stores will bolster Kroger’s presence in a fast-growing part of the U.S. where it faces tough competition from other grocery chains.