Ascend Collection enters DC market as Choice Hotels pushes upscale; The Quincy, offering 99 boutique guest rooms and modern amenities, debuts in Washington, D.C., as Choice continues to focus on the expansion of its upper-tier brands

9/19/2024

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Hotel Dive

• Subcategory: Hospitality: Hotel

• Tag: Expansion | Opening

• Additional Filters-Subcategory: Hospitality: Boutique

• Additional Filters-Tags: Hospitality: Franchise

• Company: Choice Hotels International Inc. (NYSE: CHH)

Dive Brief:
Hotel Equities and Urban Investment Partners opened boutique hotel The Quincy in downtown Washington, D.C. The hotel is branded under Choice Hotels’ upscale Ascend Hotel Collection.

Designed to attract both business and leisure travelers, the hotel offers 99 guest rooms each with extended stay amenities, including a full kitchen, Choice detailed in a Wednesday release.

The opening comes several months after Choice Hotels International announced a planned enhancement of Ascend, along with other upscale brands, aimed at “driving more value for owners and repeat stays from guests,” according to the company.